Watever Cute is a small startup brick and mortar with one location at The Railway Heights. The business strives to curate trending merchandise while sourcing the most competitive prices for its customers. They carry whatever’s cute, from timeless fashion to trending toys and accessories for infants, toddlers, and kids up to twelve years old. They also have a sleek selection of clothing for pet owners and their fur babies.
Inspired by a single mother; Watever Cute provides an outlet for parents to engage in their children's world. Their central theme color is white; which represents purity and virtue. The brand offers merchandise to help create magical moments for children that will "let them be little." The business anticipates opening an online store. to provide a more extensive product selection to its consumers.